You don't build an event. You build a machine that can survive one.

In 2024 I founded RAVAGE, a hard techno large indoor event, from zero. Two editions at BEC! Bizkaia Arena in Bilbao, over 3,000 people at each.

What nobody tells you about building a large indoor event: the lineup is the easy part.

The hard part is everything around it.

Production is the work nobody sees. An arena doesn't become a rave on its own: sound, lights, staging, security, schedules. Hundreds of decisions that only matter when nobody notices them. If the night feels effortless, the work was done right.

Permits and paperwork are the least romantic part of the job, and the part that can stop the whole thing before it starts.

Cash flow is the quiet killer. Ticket money arrives late; the venue, the suppliers and the artists get paid early. The event lives for one night, but the financial risk lives for months.

And then there's the team. Machines don't hold when things go wrong; people do. Something always goes wrong. What matters is who's standing next to you when it does.

You don't build an event. You build a machine that can survive one. And the machine isn't the stage or the sound system. It's the structure, the cash and the people around them.