Every side
of a project.
I've spent over 20 years in electronic music, on every side of a project: designing it, producing it, promoting it, and making things happen.
I started as a designer and became Head of Design and Art Director at elrow during its international expansion, leading the creative team while the brand grew from a Barcelona family business into a global name in club culture.
From there I moved into events. I founded RAVAGE, a hard techno large indoor event (two editions at BEC! Bizkaia Arena, Bilbao, over 3,000 people each), and was a business partner in Remember Paradise, a 90's dance music festival. I produced events across markets with AMFE Group, and most recently ran the events for Mixmag AE Group.
With EMERGENCY EXIT (EXIT Foundation and La Fura dels Baus) I helped secure a €1M Creative Europe grant, took the project to 4 major international shows, and spoke at ADE and Bridge Umag.
Today I'm the International Promoter and Creative Consultant for EMERGENCY EXIT, a large-scale performance that premiered at EXIT Festival with support from the EU's Creative Europe programme. Alongside that, I manage electronic music artists and consult for festivals, brands and event companies.
Strategy, creative direction, production experience, and a network built over two decades.
I care about the culture behind the business. Rave culture built this industry, and its human side is worth protecting.
The journey
I started in 2004 as a freelance graphic designer for music events, working for clubs like Café d'Anvers in Antwerp and Industrial Copera in Granada, among other clients, before and during my early years at elrow. In 2012 elrow hired me as Head of Design and Art Director, and I stayed until 2019, through its international expansion. In 2014 I also started my own practice in art direction and graphic design, which I still run today.
In 2017 I became a business partner in Remember Paradise, a 90's dance music festival, as Creative and Production Director, until 2025. From 2019 to 2021 I was Art Director for Eats Everything, and in 2022–2023 I worked as Arts and Events Producer at AMFE Group.
Since 2021 I've been the International Promoter and Creative Consultant for EMERGENCY EXIT. In 2024 I founded RAVAGE: two editions, over 3,000 people each. From 2024 to 2025 I was Event Manager at Mixmag AE Group.
Facts
- Based in Barcelona, working worldwide (remote / hybrid)
- Languages: English, Spanish, French, Catalan
- 20+ years in electronic music
- Speaker at music conferences
- Large creative background in arts and music
I'm open to new projects: consulting, artist management and event production.
If you're building something in music, write to me.
Tell me about your project